Today is Friday, the day after the Fall 2011 CTIA that was held here in San Diego, and so I am writing this while it’s still fresh in mind, although I am still a bit tired.
My very first major discovery was on the very first day, Monday, after I registered, picked up my badge, and started reviewing the show program to see which companies were here, on the exhibit floor, what information tracks I would be interested in, etc. This first discovery was not who was here, but who was not! And that was Qualcomm!!! No booth, no logos, no sponsorships, no tracks dedicated to Qualcomm specifically. Pretty weird considering that San Diego is Qualcomm’s home so you would think they would support CTIA in San Diego…
The exhibit area was pretty well dominated by the M2M related “stuff” – modems, certification companies, tracking companies, integrators, and even Sprint’s big booth was very much all about M2M. Sprint has been in telemetry for a while, so they may be considered a leader in the m2m. I was told by one of their booth guys about a system on airport buses that collects and analyzes on-bus traffic of people using facial recognition software to identify race and gender as well as eye tracking to see what demographic is looking at their on-board screens that deliver ads. This is also used for security as well (duh!).
So the next steps in m2m seem to be more in-depth analytics, which was also one of the big things discussed and promoted, as that Sprint example.
Additionally, both LG and Samsung had very big booth with all sorts of connected items, from tablets and their use as enterprise/business items (airplane seats with built-in tablets), to refrigerators that have recipes on the screen built into the door!
Wireless Health had an interesting session with a panel from EMC Corp, Qualcomm Employee Health, and Blue Shield. Topic focused on how technology and incentives are used to promote better health behavior in the work place. The obvious gap, which was acknowledged when I asked the question, is the lack of real preventive steps. It’s one thing to help people fight obesity, but how about preventing them from getting there and understanding any possible predetermined factors that might contribute and how to personalize preventive capabilities.